To keep your website fresh, contemporary and in line with evolving understanding of online behaviour, most experts agree that a website should be reviewed and reworked every 18 months to two years for best results.

Our position is that the purpose of a commercial website is to generate business. Otherwise it’s not doing its job. Period.

To help our customers with this, Bride Online has developed a service to quickly assess the effectiveness of an existing website and identify what needs to be done to enable it to do its job successfully.

This will provide you with guidance on what improvements should be made to provide you with the maximum return on your website investment.

In the quest for ever increasing returns, website design is constantly evolving and developing. Without a detailed understanding of online behaviour and appropriate design techniques, most web designers who produce aesthetically attractive sites, fail dismally at addressing the critical factors essential for commercial success as a marketing tool.

With an experienced team of marketing experts, designers and developers, Bride Online is ideally positioned to help you asses your site, make recommendations for improvement and redesign and redevelop your site for you.

Read about Bride Online’s website design experience and why we’re the industry experts with the qualification to assess your website.

We assess your website against four areas of performance: Presentation; Site Architecture; Content and Lead Generation and Lead Conversion. Each area is scored out of 100 as a measure of success against primary and secondary criteria and industry standards.

• Presentation
  Assesses your website’s ability to make the right impression and communicate effectively with your target market.
  
  
• Site Architecture
  Looks at how effectively your website structure meets your business objectives and the expectations and needs of site visitors.
  
  
• Content Assessment
  Looks at how valuable and relevant your website content is, including copy, graphics and interactive elements from both user and search engine points of view.
  
  
• Lead Generation/Conversion
  Assesses how effective your website is at being located by the search engines and how well it leads visitors through to fulfilling a desired action.
  

This methodology has shown to be very effective at quickly identifying flaws in a website and will produce valuable feedback and guidance for the improvement of the site.

Don’t just assume that your website is as good as it can be. Let one of our e-marketing professionals provide you with an expert opinion and recommendations that you can choose to take to an external designer to implement.

For a charge of $199 we can perform an assessment for you, and you can choose to take this to any external designer to implement, or receive a quote on website design through Bride Online. (In this case the charge is redeemable and reduces the website design charge.)

Want to know more about Bride Online Website Design?