Melbourne Designer Lucy Laurita
Melbourne celebrated dress designer Lucy Laurita creates signature womenswear. Dresses are draped with fluidity and comfort to accentuate the female figure. What makes this creative designer unique is her ability to translate the most classic silhouettes with a spirit of simplicity and clean lines that are often impossible to capture on this level.
A sense of sophistication, a touch of La Dolce Vita, combined with contemporary influences from her home country of Australia the combination is powerful as it is fashionable.
Inspired boutique pieces are a direct response from Lucy's passion to provide beautiful options . More often than not women today face options that are mass produced and anything but different Lucy champions individuality with pride and creativity.
Classically trained in internationally recognised RMIT a feeling in the aesthetic and a sense of essential interchangeable pieces are hallmarks of today's collection.
Known for media and press attention particularly during Melbourne cup week, Brownlow's, TV events and Broadway style productioons, celebrities on any given month the red carpet is often sparkling with some of Lucy's classic bespoke gowns that are all about simplicity form fluidity and femininity .
Determined to nurture a nucleus family, children and contribute to education and community involvement plus insisting on her own creativity through business entrepreneurial pursuits is today's reality for designer Lucy Laurita on the day to day basis.
Specialising in classic collections and selling through hand selected boutiques Australia wide, working currently on her art space project ADJ and also freelancing to theatre companies as costme designer attending charitable events presenting and speaking no wonder her rich tapestry of experience spilled out into that as classic and simple as they are complicated